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|  The example shows how a sales person might follow-up after a sales call. The headline, "Great" provides a transition to the first line of the message which reads "It was great meeting with you..." There is space for a fairly lengthy message inside and space for a summary of your company, yourself, your products and services. | |
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|  To create your version, fill in the inside message area at the bottom right. There is space for your company name, the name of the person you are writing to, the message, your signature and the date. On the bottom-left is the back panel of the card. Repeat your company name at the top and add a tag line that describes the benefit of using your product or service. Below it, add your name and title. Next, add details about your business — there's plenty of space for descriptive text such as your mission statement or a list of products and services. Finally, at the bottom, provide addresses and other contact information.
The "Great" headline with a shadow (top-left) is a graphic image created using a paint program. You can replace it with your own lettering or a piece of appropriate artwork. | |
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|  To build the visual impact of the finished piece, print your version on colored paper and send it in a white envelope or print it on white paper and send it in a colored envelope. Fold the printed sheet once vertically then once horizontally. The folded card fits a standard A2 invitation envelope (4 3/8 by 5 3/4 inches) or an A6 (4 3/4 by 6 1/2 inches). | |
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| Use the same card to follow-up with people you speak with on the phone, meet at trade shows or club meetings. Use it to share your ideas, remind people of your presence, to keep your name in front of prospects, and to summarize the action you and they have agreed to take. | |
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| | About the document files | |
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| | | These documents work with either Microsoft Word 97 or Corel WordPerfect version 7 or higher. You simply download the file and open it in Word or WordPerfect as you would any other document.
The documents are created using fonts common to most Windows systems. If you want to use the exact fonts or graphics shown in the examples, you can purchase them from the vendors listed in the Sources list. Substitute your fonts by modifying the associated style. Your user guide or help menu explains how to substitute your fonts under "modify style."
The documents include filler text or "placeholders." The text is there to show the font selections, sizes and alignment of text. The numbers in parentheses (50) show the word count. To replace the placeholder with your own text, click your mouse pointer at the beginning of the paragraph, drag it to select the text you want to replace and start typing. | |
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| | | Template design by: Chuck Green, Logic Arts (804-266-7996, www.ideabook.com); Headline font: Charlemagne, Adobe Systems (800-68-ADOBE, www.adobe.com); | |
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